Help
businesses succeed by giving them a tool to identify buying patterns
in women through four personality traits.
Finally About Me Is a carefully researched, finely tuned
enhancement to the highly successful Woman-Centric Matterssm
program created by Design Basics, one of America’s leading
design firms and a leading specialist in marketing to women.
An innovative, targeted approach to marketing, Finally About
Mesm is a culmination of information we have garnered from
women since 2003. At Design Basics we have continued to conducted
focus groups, as well as informal research, with women of all
ages, across the country, from all walks of life, education levels
and with varying degrees of work-and-life balance.
From our research, four personality types began to emerge. Eventually,
we gained a clearer understanding of these personalities and gave
them names.
Although every woman is unique and possesses a blend of personality
traits, a primary personality may often be identified. Knowing
these personality traits and utilizing the resources of the Finally
About Mesm program helps your business become remarkable in
the following ways:
- Once personality identification is accomplished, you can use
language that will resonate with her.
- The ability to understand her needs and preferences becomes
a tremendous tool in helping her make wise, informed decisions,
as well as providing options and products that meet her needs.
- To help you identify her primary traits, we have developed
a proprietary 16-question survey that she can take online which,
upon completion, identifies her primary personality--Margo,
Elise, Claire or Maggie (you can provide her a printed version
of the survey as well). Take
this online survey now»
- It’s fun, but--most important--it helps you stand out
from the competition, because you become remarkable in her eyes.
Ready to begin? Contact us today to
learn more about tailoring your marketing approach to her personality>>
Note: This program is only for Woman-Centric Matterssm
Licensees. Click
here to learn about how you can become a licensee>>
