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To help you identify her primary traits, we have
developed four personalities to pin-point her priorities, likes
and dislikes.
Find out how to reach women in your area with these four
personalities! Redefine your products, selling techniques
and marketing to better speak to her innate buying patterns. Contact
us to get started»
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- contemporary
- work/life balance
- form over function
- edgy
- goal oriented
- individualistic
- my home is unique
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You are a busy, dedicated career woman, and as a Margo, you view
your home as an expression of your sophistication as well as a
place to recharge between work and social activities. You look
for a home design that is unique or at least offers a few unusual
features - perhaps a curved wall or a j-shaped island in the kitchen.
You like a sleek, contemporary style with an open design for easy
mingling when you entertain. Low-maintenance is highly prized,
but you'll go for more demanding products if they have the right
amount of pizzazz. Easy maintenance extends to your yard, too
- you would rather pick up flowers than grow them. But you do
look for outdoor storage and living space with either a kitchen
or fire pit.
If you have children or grandchildren, you want your home to accommodate
them, but not be built around them. Storage for toys is a must,
for instance, but an extra bedroom for the kids isn't a necessity.
As a Margo, you may be found anywhere in the country, but so far
you are most likely to be located very near or within easy distance
of urban dining and cultural activities on either coast.
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- traditional
- work/life balance
- function over form
- practical
- family oriented
- predictable
- my home is my haven
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You are a strong traditionalist with a pragmatic nature, and
you view your home as your haven. You require private spaces to
relax and read a good book. But you do focus a lot of your energy
on your family and will look for a floor plan that best accommodates
your family's lifestyle.
Home design must have an open, practical kitchen to keep you
connected to family and friends as they're gathered in the great
room.
Energy efficiency is a priority, along with easy-care surfaces
(such as solid surface countertops, ceramic tile and laminate
flooring) and practical features like a large laundry room rate
high with you. You have an affinity for warm woods and squared
off rooms (rather than curved walls). You tend to prefer landscaping
that is colorful but fairly easy to maintain. As an Elise, you
are at ease in conventional, mixed communities with families of
all stages.
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- formal
- work/life balance
- form and function
- sophisticated
- quality driven
- detail oriented
- my home makes a statement
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As a Claire, you view your home as a showcase and your primary
emphasis is style, with touches of glamour. Because presentation
and details are very important to you, your home will have some
formal rooms and your entertaining is very structured, with great
care given to preparation. You desire a gourmet kitchen and a
designated dining room, but you also want space for guests to
gather in or near the kitchen during more casual get-togethers.
You also need adequate storage for extra table linens, multiple
sets of tableware and elaborate seasonal decorations - all the
items necessary to be the consummate hostess. Your home will usually
have a more formal Old World architectural style, such as French
or Italian, and your furnishings may include very special antiques
that enhance to overall décor or serve as striking focal
points.
And certainly as a Claire, you appreciate dramatic details like
columns, arched openings, large moldings and stepped ceilings.
You're also likely to have a flower garden resplendent with fragrant,
colorful annuals that supply your home with fresh flowers. Your
home is most likely to be a part of a well-kept gated community.
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- casual
- work/life balance
- function over form
- spontaneous
- project/activity driven
- free spirited
- my home is carefree
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In a word, you are BUSY! You are an activity-driven person, and
your home is most likely your refueling spot. Of all the 'Finally
About Me" profiles, your identity is the least connected
to your home's appearance.
Your furniture selection is eclectic, as likely to be based on
a piece reminding you of someplace you've been as opposed to any
particular fondness for the style. You look for comfort and function
in your home plan, and you may be happy with less square footage
because your busy lifestyle leaves less time for cleaning and
upkeep.
Low-maintenance products and surfaces are a must. Your energetic,
but casual approach to life means drop-in visitors don't ruffle
your feathers, but you do appreciate a very open floor plan so
you can comfortably visit with everyone. Storage is important,
too, to accommodate your craft supplies, recreational equipment
or camping gear. Because you and your partner travel often, a
villa or gated community with good security can be very appealing.
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